Digital marketing is fast becoming the most effective way to reach your customers, clients, and prospects. In fact, it’s predicted that nearly 80% of all advertising will be digital by 2024.
That’s why it’s important to understand exactly what a digital marketing agency can do for you.
Here are some basic common questions about digital marketing:
What is it? How does it work? Why should my business use it? And how do I find the right agency for me? What is digital marketing?
Digital marketing is creating, managing, and executing a marketing plan that uses digital channels like websites, social media, email, and online advertising to reach your target market.
It’s a data-driven approach to marketing that allows you to track your progress and measure your results.
How does digital marketing work?
Digital marketing works by using a variety of online channels to reach your target market.
The most common channels include:
• Search Engine Optimization (SEO): Optimizing your website to appear higher in search engine results pages (SERPs).
• Pay-Per-Click (PPC) Advertising: This is a form of online advertising where you pay a fee every time someone clicks on your ad.
• Social Media Marketing: This involves creating and sharing content on social media platforms like Facebook, Twitter, and LinkedIn.
• Email Marketing: Email your customers and prospects to promote your products or services.
Why should my business use digital marketing?
Your business should use digital marketing for many reasons, but the most important reason is its - reach. With digital marketing, you can reach a large audience with relatively little effort. Additionally, you can target your audience more specifically than traditional marketing methods, saving you time and money.
How do I find the right digital marketing agency?
There are many digital marketing options available, and it can take time to decide which is right for you. Here are a few things to consider that can help you narrow your options and choose the right digital marketing strategy for your business.
First, think about your target audience. Who are you trying to reach with your digital marketing? Once you know your target audience, you can start narrowing down your options according to the portfolio and experience of the marketer with the audience.
Do you want to use paid advertising? If so, where will you advertise? Many different options are available, including search engine marketing (SEM), social media marketing (SMM), and display advertising. Once you have this figured out, you can bring in paid campaign managers and agencies specializing in your chosen platforms for the ads you want to run.
Another option is to use content marketing. This involves creating and sharing content that is relevant to your target audience. The goal is to attract your audience to your website or blog and get them to engage with your brand. For this, you would need an agency with in-house graphic designers, content writers & copywriters.
You can also use email marketing to reach your target audience. This involves sending out periodic emails with valuable content that will help to build a relationship with your subscribers. Good copy and/or content writers would help you with this, and good graphics show a good brand all the way.
Finally, consider your budget. How much are you willing to spend on digital marketing? This will help you narrow your options and choose the right strategy for your business, and it will also help the marketer deliver exactly what you need.
We recommend assigning a monthly budget for digital marketing and bringing in the full package. Track performance accordingly and assign a different budget for different deliverables based on the performance of content or ads (deliverables).
Good marketers and agencies also give you branding perspectives according to your vision and goals. Look out for value, and you just might get it!
All the Best!
To discuss more, either comment or reach out via the main site. Let me know your thoughts, I'm always curious.
Peace,
A.L
