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Scared Money Doesn’t Make Money – How Calculated Risks Transform Digital Marketing

Posted on June 7, 2024by Allen Lawrence

The dynamic world of digital marketing thrives on innovation and calculated risks. Businesses that cling to outdated methods often fall behind, missing out on opportunities for growth while competitors seize the initiative. The digital landscape is filled with potential for those brave enough to take the plunge. This guide delves into the importance of calculated risks in digital marketing, offering insights and strategies to propel your brand forward.

The concept of "scared money doesn't make money" is particularly relevant in digital marketing. It emphasizes the need to move beyond fear-driven decision-making and embrace opportunities that, while uncertain, offer the potential for significant returns.… Read more...

Digital Marketing Branding Content Marketing

Stop Guessing, Start Qualifying – Missing Piece in Your Business Puzzle

Posted on May 31, 2024by Allen Lawrence

Introduction

In the dynamic world of business, the interplay between clients, leads, companies, and marketers often boils down to a critical issue: expectation versus reality. This gap can lead to dissatisfaction, miscommunication, and ultimately, failed projects or partnerships. The solution to this pervasive problem is qualification. In this article, we will explore what qualification entails, its core components, and how it can be implemented for different stakeholders. Additionally, we will delve into case studies, statistics, and tools that can facilitate a smoother qualification process.

What is Qualification?

Qualification is a crucial process in the business ecosystem. It involves filtering clients or setting expectations for end users, viewers, or customers regarding the outcomes of a project.… Read more...

Content Marketing Branding Digital Marketing SEO Social Media Marketing

Mastering the Marketing Language: Insights from 20.9B Messages

Posted on July 5, 2023by Allen Lawrence

Introduction: The Power of Language in Customer Engagement

In today's ever-changing world, understanding consumer behavior is essential for effective marketing. It's not enough to deliver static or generic messages. To truly connect with customers, personalized and individualized communication is key. Language plays a crucial role in motivating action and engaging customers on a deeper level. In this article, we will explore the impact of language in marketing and how retailers can leverage it to enhance customer experiences.

The Role of Emotion in Customer Experience

As someone working at Persado, a leading company in marketing technology, Ms. Lisa Spira, says, I have witnessed firsthand the importance of emotion in the customer experience.… Read more...

SEO Branding Digital Marketing

Voice SEO – The Comprehensive Guide to Dominating Voice Search – Optimizing Content for Voice Search

Posted on June 23, 2023by Allen Lawrence

As the use of voice assistants and smart speakers continues to grow, voice search is becoming an increasingly important part of search engine optimization (SEO). In fact, according to Google, 27% of the online global population is using voice search on mobile, and that number is only expected to rise in the coming years. So, if you want your website to be found through voice search, it's essential to optimize your content for this new way of searching. In this guide, we will go over the key steps you need to take to optimize your content for voice search and improve your chances of ranking high on search engine results pages (SERPs).… Read more...

Digital Marketing Branding Content Marketing Social Media Marketing

The Roadmap to Success: Navigating the 7Cs of Digital Marketing

Posted on June 21, 2023by Allen Lawrence

Introduction

In today's ever-evolving landscape, digital marketing has emerged as a vital component for businesses to succeed and thrive. Understanding the significance of digital marketing and its impact on achieving success is crucial for staying ahead of the competition. This comprehensive article explores the 7Cs framework and its role in helping businesses navigate the dynamic world of digital marketing. From the foundation of compelling content to tailoring marketing efforts, reaching the right audience, crafting effective brand messages, building a strong brand identity, fostering community engagement, optimizing conversions, and more, this article provides a roadmap to digital marketing success.

Content: The Foundation of Digital Marketing

The role of compelling content in digital marketing

Compelling content lies at the heart of any successful digital marketing strategy.… Read more...

Digital Marketing Branding Content Marketing SEO Social Media Marketing

Is Digital Marketing A SHAM?!! (3 FREE Questions)

Posted on April 22, 2023by Allen Lawrence

Digital marketing is fast becoming the most effective way to reach your customers, clients, and prospects. In fact, it’s predicted that nearly 80% of all advertising will be digital by 2024.

That’s why it’s important to understand exactly what a digital marketing agency can do for you.

Here are some basic common questions about digital marketing:

What is it? How does it work? Why should my business use it? And how do I find the right agency for me? What is digital marketing?

Digital marketing is creating, managing, and executing a marketing plan that uses digital channels like websites, social media, email, and online advertising to reach your target market.… Read more...

Content Marketing Branding Digital Marketing Social Media Marketing

7 Essentials: How to Brand Yourself and Build Your Personal Brand

Posted on January 15, 2023by Allen Lawrence

Have you ever thought of being an expert in your field and setting yourself apart from the competition? Building a personal brand is the best way to do that. In this article, we will discuss why personal branding is important and provide 7 essential tips to help you brand yourself and build your personal brand. Read on to learn more!

Introduction: What is Personal Branding?

Personal branding is the process of creating and promoting a public image or identity for yourself, usually with the goal of advancing your career. It can involve everything from choosing a professional name and creating a personal website to writing articles and blog posts, giving speeches, and becoming active on social media.… Read more...

Branding Digital Marketing SEO Social Media Marketing

Top 25 Books For Building Your Brand And Crushing It On Social Media

Posted on January 13, 2023by Allen Lawrence

Is your brand presence not where it should be? Are you struggling to build an engaged social media following? If so, then this blog article is for you! We've compiled a list of 25 must-read books that will help you understand the fundamentals of branding and social media marketing. These books are sure to give you the advice and tips needed to take your online presence to the next level.

Introduction

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But with so many platforms and strategies to choose from, it can be difficult to know where to start.… Read more...

Branding Content Marketing Digital Marketing Social Media Marketing

Why is Online Branding Important?

Posted on October 30, 2022by Allen Lawrence

What Is Online Branding?

The process of branding your online business via the likes of a website, search engines, social media platforms, blogs, and other forms of online advertising is known as "online branding." It's a way to get your company's name and products or services in front of more people online.

Optimizing your online presence is essential if you own a business or online store and want to generate more leads, convert them into customers, and ultimately sell more of your brand. Raising the profile of a company online is crucial to its success in drawing new customers and retaining existing ones.… Read more...